Purpose: To explore new expressions, products and services that arise in encounters between different creative skillsets.
Goal: To launch interdisciplinary and experimental projects with Västerbotten creatives.
Initiative: Sofia Anner, Simon Hedberg, Michael Ericsson.
Collaboration: A wide range of creative professionals from the agency venture and other networks of creatives in Västerbotten like Umeå CIA and The Lodge / Creative Summit has contributed to the development of Labs.
Thanks: Michael Ericsson – Neu International for dedication and support, Johanna Hallin, Håkan Gustafson – Studio With, Leif Rehnström – Hello Future, Patrik Svensson – HUMlab.
Through our network of creatives and innovators we work to solve exciting challenges and to explore what’s possible in your specific area of interest.
Previous work includes developing specialised cutlery, public space art experiments and web-based formats for documentation and storytelling.